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What is Traffic Director?

Traffic director is a way to optimize and manage the traffic going to your domain by using geographical-based routing. Like this, your clients from Asia will get connected to your Asian servers; your European clients will connect to the closest servers they have in Europe and so on.
Traffic Director is a cloud-based implementation of Load Balancing (you can check our article on Load Balancing). It helps to improve the performance of your network. It can be incredibly useful for medium and large companies that need to deliver content to different parts of the world.

Some companies call this service traffic director, others global traffic director or GeoDNS director, but it is best known as GeoDNS, and that is why we use this term as the name of our service.

Typical DNS vs. Anycast vs. GeoDNS

Typically, you will have few DNS serves. A visitor, trying to connect will ask at random one of them for your web server’s IP address. The visitor will be lucky if the server is close and not so happy if it is far away, but he or she will get the same IP address.
If you are using just an Anycast, multiple servers will respond to the same IP. With it, the visitor will get a response from the topologically closest nameserver. The reaction is quick, but it still can take time to connect to the web server if it is far away.
Here come the GeoDNS/Traffic Director and its advantages. By using it, a visitor will get a different IP address, depends on his/her location. It will result in fast DNS query response and consequently fast connection to the web server.

Why should you get a GeoDNS/Traffic Director?

Multiple Geolocation target options

You can efficiently target regions, countries or whole continents. You can create an exact Geolocation load balancing. Filter your visitors and direct them to the servers which are closest.

Well-placed servers
We have located our servers close to high traffic international locations. Our network is continuously growing. We have currently 33 Anycast DNS locations on six continents for faster DNS query resolving.

DDoS Protected DNS
DDoS attacks are becoming a common threat. For your convenience and safety, our GeoDNS plans include DDoS Protected DNS.

Cost Effective
Although our plans include a limited amount of queries per month, we won’t charge you extra or temporary stop your DNS if you get additional traffic in a month or two. If this trend continues for a more extended period, we will just propose a more suitable plan for your needs.

EDNS-client/subnet support
Our service makes decisions based on the real locations of the visitors, not on the those of the DNS resolver. It is compatible with Google Public DNS and Open DNS.

SEO friendly
One of the most important factors of SEO is the speed. Thanks to the Anycast, the DNS queries will be resolved faster, and this will help you have higher SEO ranking.


GeoDNS or Traffic Director as some call it can significantly improve your DNS network. Your visitors will be happy, connecting faster to your website and you can even deliver them different content depending on their location. GeoDNS is an excellent solution for media companies who need to provide high-quality content to different users from all around the world as fast as possible.

You can check our GeoDNS plans and select the most appropriate for your company.

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Tags: , , , , , , , Last modified: July 19, 2021