What is Traffic Director?

Traffic director is a way to optimize and manage the traffic going to your domain by using geographical-based routing. Like this, your clients from Asia will get connected to your Asian servers; your European clients will connect to the closest servers they have in Europe and so on.
Traffic Director is a cloud-based implementation of Load Balancing (you can check our article on Load Balancing). It helps to improve the performance of your network. It can be incredibly useful for medium and large companies that need to deliver content to different parts of the world.

Some companies call this service traffic director, others global traffic director or GeoDNS director, but it is best known as GeoDNS, and that is why we use this term as the name of our service.

Traffic Director

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What is Load Balancing?

Load Balancing

The network performance has become incredibly important. No matter if your organization is big or small, you don’t want to experience operational issues or network reliability problems. Load Balancing managed the demand by distributing the traffic and the application load over different servers depending on their current load.

It is not a new invention. In its early days, it was used between the end device and the application servers to check the servers and to send traffic to the least occupied.

But with the evolving of the networks, the load balancing has gotten a new shaped. Now it is not a simple distribution system. The load balancing has become very divided.

For example, there is application load balancer which distributes one single application over the servers; there is another which distributes only between the server cluster; another directs the traffic from multiple paths to a single destination.

Other load balancing solutions are very advanced. They can shape the traffic and act as intelligent traffic switches, do different health checks on the content, applications, and servers, add extra security on the network and protect it from malicious software and improve availability.

 

Load Balancing

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How to create your CDN using DNS

We already showed you what DNS is but do you know what CDN stands for?

A CDN – Content Delivery Network is responsible for the content delivery. We all interact with CDNs on a daily basis – when we watch a video, when we read an article, when we shop online or when we use a social network site. The main reason why they exist is to reduce latency, the delay between your demand and the moment it gets on your screen. Higher latency makes us impatient and gets us angry. There are many reasons it can happen, but the main is the physical distance between your computer and the server which hosts the website. CDN makes the magic of shortening that distance, and by doing so, it improves the speed dramatically.

 

cdn-content delivery network

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